An alignment of Sales and Marketing has the potential to create the biggest opportunity within a company to see an increase in bottom line business performance. It can drastically improve growth, marketing ROI, and sales efficiency.

Unfortunately, Sales and Marketing departments are struggling to achieve this alignment because the Sales department is often considered to be merely the last step of Marketing. In today’s markets however, Sales teams are discovering that the buying process has changed and they need to collaborate closely with other departments.

“Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue”, declared Forrester Research.

To be aligned, Sales and Marketing must work as one, as customers are the priority, the departments need to partner to create a homogenous customer experience. They must agree on the target buyer, and communicate frequently to optimize the buying process.

“Organizations with tightly aligned Sales and Marketing had 36% increased customer retention rates and achieved 38% increased sales win rates” according to MarketingProfs.

Furthermore, the “big data” revolution has clearly reached the sales and marketing sectors. Big data has become key for sales and revenue growth and a key differentiator from the competition.

New technologies allow tremendous amounts of information to be collected and used for a better customer service. Although estimates may vary widely, research conducted by CSC expects a 4, 3 % increase in annual data generation by 2020.

Marketing functions can, for example, easily reach price optimization for a given product or service due to advances in big data algorithms.  Salespeople are also adopting new data-driven methodologies to target high-value prospects. Predictive sales intelligence will provide better results than intuition; even the most unenthusiastic salespeople will be converted. Finally, Big Data is likely to help build existing customer loyalty, manage billing and payment and deliver targeted offers, according to a tech journalist.

Sectores of expertise: Industry / Construction supply/ Environment / FMCG/ Service providers/ Transport/ Logistics/ Supply Chain/ Public Service/ Luxury goods/…



Morgan Philips head-hunters have international presence but with a local view.  They are able to be your partner for local and international hiring requirements when you need experts in our areas of expertise.


Morgan Philips can benchmark your employees against the best talent on the market, even if you have no current vacancies.


The Sales and Marketing practice offers exclusive expertise with unique hiring strategies. Due to the market knowledge of our head-hunters and the innovative candidate sourcing techniques employed, we have been able to complete assignments worldwide from Management level up to Board Member positions with unmatched speed and efficiency.

Recently completed assignments
  • Head of Sales Benelux – Cosmetics – Luxembourg – EUR 150K  
  • Head of Marketing – Financial Sector – Belgium – EUR 140K
  • Chief Digital Officer – Clothing Sector – China – USD 155K
  • Head of Sales – Beverage Industry – Ethiopia – USD 155K
  • Executive Director – Construction – Morocco – USD 165K
  • Sales & Marketing Director – Services – France – EUR 150K
  • Key Account Director – Lighting – Germany – EUR 140K
  • National Client Director – Consumer Goods/Industry – Malaysia – USD 145K
  • Business Unit Manager – Industry – UK – GBP 110K
  • Public Partnership Director – Environment – Germany – EUR 150K
  • Head of International Business Development – Transport – France – EUR 100K
  • Europe Sales Director – Transport – Germany – EUR 130K
  • VP/ North American Head of Sales – FinTech industry – Boston, USA – USD 300K
  • Marketing Director – Cosmetics – France – EUR 195K
  • US Head of Sales, SaaS – Learning and Development – New York, USA – USD 170K
  • VP Product Management – Marketing, IoT Tech – Hong Kong – USD 340K
  • Business Development Director – Cloud Software – France – EUR 200K
  • General Manager E-Commerce – Retail – Belgium – EUR 140K
  • Head of EMEA Sales – Machine Industry – Switzerland – CHF 210K
  • Europe Head of Sales – Medical Devices – Switzerland – CHF 250k

Our team of headhunters specialised in Sales and Marketing are led by :

Laurianne Brochard

Executive Director

3 Phillip Street #15-05
Royal Group Building
Singapore 048693

(+65) 8292 4102

Charles du Pontavice

Managing Director

rue de l’Arquebuse, 12 1204 Genève

+41 22 807 04 40

Elyas Bozan

Managing Director

Rhein Main Center Bockenheimer Landstr. 51 60325 Frankfurt

+ 49 69 9726589 11

Rémi Fouilloy

Managing Director
Belgium & Luxembourg

74, avenue de la Faïencerie, L-1510 Luxembourg

+352 27 12 53 30 30

David Ng

Managing Director | Shanghai & Beijing

1101 Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai, 200021, China.


Room 2819, Tower D, Central International Trade Center, 6A Jianguomenwai Avenue, Chaoyang District, Beijing 100022, China.


Apple Liu

Managing Director | Guangzhou

Suite 2415-18, South Tower World Trade Centre Complex, 371 – 375 Huanshi Dong Road, Guangzhou 510095, China

+86-20 2829 8666

Rita Wang

Practice Leader

Room 2101, SK Tower, No.A6,
Jianguomenwai Avenue,
Chaoyang District. Beijing 100022

+86-21-6390 6007

Marion Navarre

Managing Director
Middle East & Africa

191 avenue Charles de Gaulle 92200 Neuilly-sur-Seine

+ 33 1 58 56 59 54

Antoine Lamy

Managing Director | Hong Kong
Room 1701, 17/F, Lee Garden Five, 18 Hysan Avenue, Causeway Bay, Hong Kong
+852 3656 5888

Frédéric Vignaud

Managing Director

2000 McGill Collège Bureau 600 Montréal, Québec H3A 3H3

Toronto Eaton Center, 1 Dundas St.W #2500, Toronto, On, M5G 1Z3

1+ 514-906-8777
1+ 416 – 646-0510

Laurent Mandato


Blvd. Miguel de Cervantes Saavedra 169 Granada, C.P. 11520 Ciudad de México

+52 (55) 1998 4000
Sales & Marketing

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